Another Week and Analytics

Another Week
I have been going through some style sheets and templates of various websites and many of them are very nice. This week, I have been finding ways to make my website more than black and white. I find that it is a great website, that it will have great potential. So, as of right now, I have been taking a lot of actions for a facelift. What does that mean? I have been using AMPPS on my computer to create my website. It looks really nice, I just need to add more of my own photos, and more content. I haven't put too much into the website and need to put more content and become better organized. But I am grateful for the next tool that has been introduced.

Google Analytics
WOW! This is a great tool. Just so you know, Google Analytics is a script installed on any website that will analyze the activities of an individual on the website. It records important information that will assist the website developer in knowing the important activities related to the website. Statistics, activities, leads, and actions are recorded for the benefits of the owner and developer.

I feel that this tool will be helpful in the utilization of various elements of a website. When a business understands the moods and activities of a customer, then they will be able to tend to their needs a little better. Every website should have this tool, and I cannot wait for the results of the analytic results on my website. 

AMPPS and Branson

Progress with AMPPS…

     As you may have heard, I got myself learning about MAMP. In simple terms, it is a way of creating a webpage right on your computer, using various aspects of a webhosting site, all on your desktop or laptop. Using this has changed a lot of my approach to website creation. I feel that AMPPS is a great tool and will be very handy. (I possibly could start looking into website creation and use this as a new business tool.)

     But as I have delved into PHP, MySQL, Apache, and the enormous amount of tools for websites, I came to one realization. I like easy. Wordpress has been the tool for me. I like it. It is quite simple. I do like Joomla, but I wish I could put more effort into learning, but I do not have the time right now to do that. But my infatuation of AMPPS has taken a lot of my time. I do not mind though, I am trying to create a start-up and am willing to put a lot of effort into it.

Reminders of the Greats...

     I am quickly reminded of one entrepreneur. Richard Branson. He, throughout his entrepreneurial career, has seen a lot of trials and problems. He spread the Virgin brand very thin and created business ventures that failed. But one thing is for sure, he continues to create and innovate. I hope to be able to accomplish my goals in that manner. I do not feel that this business is going to fail. I do need to look for others for guidance, or it could. I’m learning my lesson fast, and learning it really well. And I intend to utilize what help I can get.

Getting Back to Adwords

This week was about getting back to the Google Adwords tool. I have found this to be very useful in creating the website. There are various ways to utilizing this tool. But what was so great for me was the idea of creating a campaign that could be run on Google's search engine, and have an ad for me for people to see and click on. I do find this to be a vary smart tool since many people use Google as their main source of research.

The process was simple. I had to find words related to the product(s) I was going to be selling on my website. The great thing about Google Adwords is that it shows words that relate relate to the word that I want to use and suggests it. Then, if I want to, I can add it to a campaign that I can start. most of the time Google will give other Adword Groups that already have what I want, or it will give me a list of various items that relate really well with search query that I original started with.

LAMP/MAMP/XAMPP...
Now this is a whole lot of gibberish if you ask me, but I am learning what these are. If you know of anyone that could teach this a little more simply to me, then I am willing to learn. But this could be another way to design and "test" webpages on my computer. I don't know too much about this, but I am loading up on the Youtube video training.